Getting in front for the right potential students is important. Staying in front of them is the key to getting them enrolled.
You’ve probably had that experience where you’re searching online for something random like “blue paint” from Home Depot’s website and then suddenly everywhere you go online “BLAM” there’s another ad for. . .
you guessed it. . .
Blue paint from Home Depot.
Most of us think that we’re pretty impervious to this kind of retargetting with display advertising but studies (and our own stats) show us that’s not the case. Once we get in front of someone, if we stay in front of them we’re more likely to get them to buy from us.
Studio advertising is no different.
Ten years ago or more advertising your studio was all about “getting your name out there.”
If people knew you existed and knew you had a quality program that was enough.
All you really needed was a place to teach and a couple simple ads. Maybe some follow-up emails.
That’s no longer the case.
“Getting in front for the right potential students is important. Staying in front of them is the key to getting them enrolled.”
People are more cynical today.
They’re less likely to just respond to info about you that they find online.
They’re less likely to trust some kind of old-fashioned online enrollment process.
They’re less likely to even distinguish you from the competitors in town.
Today we have to stay in front of our market for longer amounts of time.
We have to make sure that we’re in front of exactly the right people.
We HAVE to make sure that we’re showing them the VALUE of our program again and again and again.
We all wish it worked differently.
We all wish we could just post some things organically to Facebook or Instagram and have a constant stream of students lined up to enroll.
Anybody getting that to work?
Nope.
Not if you’re running a high-quality, high-priced program and retaining students for a long time.
But, it’s actually not hard at all to attract and retain the students that truly want to train with you if you leverage the right tools. On the other hand, if you just do what everyone else is doing you’ll get the lackluster results they’re also getting.
It’s a pretty simple formula:
Get in front of the right people, at the right time, with the right offer.
Today, just like in the Home Depot example above, we’ve been given the tools to do exactly that. And, we don’t have to be smart or work hard to do it. We just have to leverage the right tools.
Unfortunately, these methods don’t work for everyone. Mostly because they never learn how to actually leverage them the right way. They don’t learn how to optimize these techniques so that they work better and better month after month. Most people aren’t willing to step outside they’re comfort zone. They’re not willing to do things differently than everyone else is doing things.
It’s worth the time and money to invest in those tools and strategies. It’s worth the time and money to invest in your own education. It all returns huge dividends.
What if you had a chance to chat directly with someone that was making all of this work RIGHT NOW in today’s market?
What would you ask them?
I’d like to give you that chance.
Click to Schedule a FREE One-on-One Call
We’ll have some questions for you about your own program and then we’ll outline for you exactly what you’ll need to implement to hit your goals and grow your studio.
You don’t have to do things the old way. You don’t have to try to make things work the way everyone else is trying (and failing) to grow their studios. We’d love to help you figure that out.
At the end of the call, if we think it would be a good fit to work together we might make that invitation to you.
As always, we wish you the best of luck with your studio! Thanks for doing what you do!