Do you have what it takes to charge higher tuition for your classes?
Today we'll talk a little bit about on easy way to find out.
First, ask yourself this question:
Does your studio have a huge impact on the lives of your students?
Think about it: do they learn to set and accomplish goals? Do they learn to be dedicated to things over the long-term? Do you help students build confidence and learn to trust themselves?
If you teach kids, do you help the parents to accomplish their own job as a parent? Are you supportive of what they want to see their children develop?
Are students living healthier more fit lives because of your studio? Do they get tied into a more positive social circle with like-minded individuals?
"If you're impacting the quality of life of your students in a BIG way, you have what it takes to charge more for your classes. "
If the answer is YES to any of these questions, then you have something that can command a premium price. You just need to believe it, dial in your messaging, and plug into a marketing system that works.
If you're impacting the quality of life of your students in a BIG way, you have what it takes to charge more for your classes. You just need to make sure your messaging is set up right, and you've got the right systems in place to help NEW prospects see that value right away.
Today, I'm going to give you a DEAD-SIMPLE pricing strategy that can help you hit your income goals much faster than you are now. And I'll give it to you in 2 words.
Take your current price, whatever it is, and DOUBLE IT.
I'm not kidding.
If you're charging $60 per month and most new students are paying that, you should be finding a way to get that amount to $120 . . . consistently. That's right, EVERY new prospect that walks through your doors should be paying that.
Worried that no one else in town is charging that much? Why are you letting other people limit your possibilities? You should be charging what you're worth.
I don't even have a program at my studio that costs less than $169 per month AFTER a $249 down payment on the cost of the program. I'm literally charging 3 TIMES what the other studios in my town are charging.
When you're charging what you're worth at least 4 things happen.
You hit your income goals faster (obviously). This is the real key to actually being able to pay yourself what you're actually worth.
You immediately attract more committed students (and parents). People will judge your program based on the tuition you charge. If you charge just about what everyone else does then people will think you're just like everyone else.
You can provide better service to all of your students. When you charge twice as much per new student you only have to work with half as many students. This allows you to provide better service to each student (easily twice as much).
You have WAY more free time, and freedom. What you do with that free time is your choice, but the point is you should have that choice. You shouldn't be tied to the front desk or the dance floor any more than you WANT to be.
So what's stopping you?
If the reason you haven't made these changes yet is that you just don't know how, we'd love to walk you through it. That's what we do.
https://milliondollardancestudio.com/get-started
Are you going to be decisive and set your own fate, or let the world set it for you? Are you going to decide what your time is worth, or let the other studios in your area decide that for you? What are you willing to invest to take your studio to the next level?