You don't have to live on this plateau.
What looks like an overly-technical phrase turns out to be a common problem. Everyone hits plateaus, places where your business will seem to settle and return to even as you pour more work into it. This isn’t unique to studio businesses, or even the business world. Getting stuck on a plateau, or “regressing to the mean,” happens everywhere, to everyone.
Quick clarifications: regressing is falling back, returning to, and the mean is the average. The phrase itself comes from rockstar Israeli psychologist (if such a thing can be said to exist) Daniel Kahnemann. You can find plenty written about it, but feel free to check out his book Thinking, Fast and Slow or Michael Lewis’ account of Kahnemann’s (and his partner, Amos Tversky’s) work in The Undoing Project. When we regress to the mean, we consistently return to our average performance. We plateau. Our podcast today is about finding the escape.
https://open.spotify.com/show/3sQoyHHY0EjYtRYkxYPsgj?si=CCq1hjyKT7WN6HRj6RIwBg&dl_branch=1