Marketing to Homeschoolers for Dance Studios
Marketing to Homeschoolers for Dance Studios
Worth it?
By Mago Lauritzen
I get this question about three times a month so I thought I’d take a moment and respond to it a little more publicly.
“How can I attract home-school families to my studio?”
I understand why studio owners are so interested in this demographic.
Many of them believe they’ll be able to better use their studio space during the day when there’s not so much going on.
There are also a lot of home-school parent support groups and there is this belief that if you can tap in to that that it will result in a bunch of “free” marketing for your studio.
I don’t think either of those beliefs are wrong, but there is a much bigger problem with this idea than most studios realize, and that’s the reason I usually try to convince studio owners to not spend time going after this demographic.
Here it is:
If you can’t build a successful studio selling your CORE program to your CORE demographic then something is broken.
And, whatever is broken won’t get fixed by selling fringe programs to fringe audiences. That just complicates things.
“If you complicate what you’re offering you’ll complicate your life. Each individual piece will work LESS AND LESS, and you’ll be left running around trying to spin too many plates.”
So many studio owners have so many ideas for how they’re going to pick up the slack at their studio and compensate for a program that just isn’t quite working.
They try adding an adult program. They try adding an acro program. They try adding a fitness program. They try an after-school program. . . and the list goes on.
But, what actually ends up happening is they end up splitting their attention across too many things and none of their programs end up working well. They have a hard time focusing their efforts and before you know it they’re tied to a monster of a business with a thousand moving parts.
The answer is almost always to simplify first.
If you complicate what you’re offering you’ll complicate your life. Each individual piece will work LESS AND LESS, and you’ll be left running around trying to spin too many plates.
Now. If your studio is already profitable. If you’ve got no more space in your CORE classes. If you’re in need of adding income to a program that’s already easy to manage, profitable, and working well, then my answer is different.
At that point you absolutely should be looking for opportunities to go after more of these niche demographics.
Sometimes prioritizing the next steps is the hardest part of growing a dance studio. Even if you can see what needs to be done, it’s hard to know what to tackle first.
We’ve come up with some great systems to help determine how exactly to do that.
We’d be happy to do a free evaluation of your studio to see if what we have is a good fit to help double your current enrollment and income.
If you’d like to learn more then the next step is to fill out this simple form:
and let us know a little about your current situation and your goals. After that, if we think we can help you, we’ll schedule a free consulting call to walk you through exactly what we have to offer.
What if you really could double your enrollment and income easily and without adding additional programs to what you currently offer?
