Search Engine Optimization (SEO) for dance studio websites
Search Engine Optimization (SEO) for dance studio websites
Is it even worth the work to get to the top of Google?
By Mago Lauritzen
How high does your website come up in a Google search?
When was the last time you checked?
There is a LOT of bad information out there on Search Engine Optimization (SEO) for local businesses like dance studios.
The web designers want you to believe that content is key, that you need a blog, and that you absolutely need to be posting to social media like crazy, and sending out monthly eNewsletters.
That’s frustrating advice because all of that takes so much time. (How many of you have more time laying around?)
Not only that, but SEO doesn’t work right away. It takes time, sometimes years to build up, and if you want to grow your studio aggressively RIGHT NOW it’s not going to help with that.
HERE’S THE WORST PART –
SEO is not what it was 5 years ago. Now most of it is based on geotargetting, first listings on the SERPs are part of the Google maps 3-pack, and they don’t point to your website they point to your Google My Business page anyway.
HUH?!?
“That’s why my staff and I spend so much time testing new strategies, compiling data, and making decisions based on what the data actually says and not what our ‘gut’ is telling us.”