There was a lot of bad advice out there about how to handle things throughout the shutdowns and restrictions during the covid-19 pandemic. Why did our studios weather it so much better than so many others did?
Ever get that feeling of dread come over you after you run your tuition, pay your bills, and see what's NOT left over? Then you compare that to the hours you've spent in the studio and when you do the math it's less than minimum wage? There are a lot of programs out there claiming to help studio owners organize their studios, add new classes, and HOPEFULLY make more money.
Most studios can, but it's important to have a method to any change you make in your dance studio business.
There's no way around it. We are all in a business industry that is relatively expensive to be in. First of all, our industry is inevitably tied to real estate. You can't run a studio without a space. Running a dance studio means you're going to be committed to paying rent or making a mortgage payment on a space. Real estate prices don't drop over time, they rise.
How do you compete when some studios don't even need to make a profit?
Stephanie just had an amazing breakthrough filling her studio with students willing to pay higher tuition rates. She now has a constant stream of new prospective students contacting her about classes, and she hasn't had to spend ONE DIME on advertising.
Studio owners want to be able to post images and videos that show how "awesome" they are and have that translate into loads of dedicated students. There's just one problem. It doesn't work well
Will this year go by without any profound change to your studio? Too many studio owners are just waiting for things to get better on their own.
